Ataer Argüder (Co-Founder, Director at Aura – Museum Genius) is an experienced businessman/serial-entrepreneur. He has been actively working in IT, Entertainment and Retail sectors for over 15 years.He is currently building Aura – Museum Genius, with the mission of making art and culture more accessible for everyone, everywhere. Aura is an innovative storytelling platform offering new ways of connecting storytellers with cultural institutions and their visitors around the world. The end-to-end Aura platform is providing museums with cutting-edge infrastructure and innovative tools to offer better visiting experiences while generating additional income and useful data. Aura is a global partner of Microsoft, members of official industry bodies, and on its way to scale its operations globally.