Following modern neuroscience trends, usenns neurotechnology is able to measure and learn how the brain of each person reacts to several emotional stimuli, and then infer the emotion caused by other stimulus such as an advertisement, a product, or a brand. This technology, used by Bitbrain, is very easy to use by personnel without any neuroscience formation, given that all the necessary knowledge is encapsulated in the solution and transparent for the user. On one hand, a wide variety of pre-designed studies are integrated responding to the necessities of the market research sector. These studies have already automated an elaborated data analysis of the brain activity necessary to obtain reliable emotional insights. On the other hand, the technology has been designed to be comfortable, ergonomic, and easily integrated in market research processes.