Marketing and Open Innovation Leader
LEGO Group
Denmark
Daiva has more than 15 years career path in global product & marketing development positions with internationally known consumer brands. For the last 10 years – Daiva has been engaged in new business development, including building open-innovation capabilities for the LEGO Group. Today Daiva is heading LEGO IDEAS – a crowdsourcing platform and a full value chain – from idea generation to go-to-market strategy, delivering unique user-generated products and marketing content.
