CEO of LAYERS OF REALITY
Strategy and Innovation Advisor focused in cultural and media companies and institutions.
Partner and CEO of Layers of Reality (immersive content), Nostromo Live (performing arts) and Minoria Absoluta (audiovisual, publishing). During the X Legislature he held the position of Director General for Creation and Cultural Industries at the Government of Catalonia. Previously, he was digital and new business director at RBA Group (leading publishing group in Spain), founder of the TR3SC Club (biggest cultural club in Europe), marketing director at Focus Group, head of promotion at the Autonomous Univertisy of Barcelona and communication director at Ona Catalana.
He teaches cultural management at universities like the Accademia del Teatro alla Scala in Milan and at the Ramon Llull University in Barcelona. He is co-author of the book “Maqueting de las Performing Arts”. Host and director for ten years of “Generació Digital” TV and radio show at the Catalan Corporation of Audiovisual Media. Currently, he collaborates as analyst in digital culture at RAC1 (leader radiostation network in Catalonia).
He is vicepresident of the International Arts in Health Foundation, member of the board of trustees of the Public Theater Foundation of Barcelona and member of the board of trustees at Carulla Foundation.
