Entrepreneur-Actor-Producer-Director
Lazy Town
Iceland
Magnus Scheving is a public speaker, motivator, athlete and successful entrepreneur. He is the creator and star of LazyTown, an entertainment brand dedicated to motivate children to make healthy choices. The TV series that he writes, directs and produces has been broadcasted in more than 170 countries, has reached over 500 million homes and won numerous awards, including a BAFTA and the renowned US Telly Awards, as well as receiving two Emmy Award nominations among other accolades.
Magnus has worked with world leaders on campaigns tackling children obesity such as First Lady Michelle Obama’s Let’s Move campaign in the US, With David Cameron and UK´s Department of Health on the Change 4 Life public health campaign, the European Commission and former president Felipe Calderón and the Ministry of Health in Mexico and with First Lady Cecila Morel in Chile on Elige Vivir Sano among others.
