After a stint as a Program Officer, Culture and Media, The Ford Foundation, Sharada served on the international think-tank of the Creative Industries unit, south-south development unit of the UNDP. She is a board member of the World Culture Forum – India. She is on the advisory board of AAT Academy India Ltd.,a premier media, entertainment and humanities college, in her capacity as Governor of the board.
Sharada is actively engaged in national discourses on culture and media on issues such as policy, culture in development and the integration of media entrepreneurship with socio-cultural needs. As a thinker and writer in culture and media,Sharada has written for several national and international dailies, journals and magazines.