Taking your business to new international markets can be just as exciting as it can be scary. For many, internationalization is seen as a step further down the road, some milestone luring far out in the future. But this is an entirely wrong approach. Taking your business abroad should be a consideration based on your specific product, market readiness, and strategic approach. What is in high demand in some countries right now, may not be in others. Lack of opportunities in your home country may be open opportunities in others. And your product might be just what some non-local place on the world map needs right now.
JAPAN, Thursday, 07 October from 10.00 – 12.00 CEST
USA, Thursday, 21 October from 16.00 – 18.00 CEST
INDIA, Tuesday, 26 October from 11.00 – 13.00 CEST
FRANCE, Thursday, 28 October from 13.00 – 15.00 CEST
Why consider internationalisation?
With the many benefits, and potential challenges in mind, Creative Business Network are putting internationalisation on the agenda with a series of four workshops on expanding your business internationally. In this round, we explore the opportunities in France, India, USA and Japan for creative and innovative startups with ambitions of growing their business abroad. We will cover the do’s and don’ts of entering a new market including, legislation, business culture, work, and living conditions. But where is the best market to move into? There is no straight answer
Japan – sow the seeds
Japan is notoriously a hard market for homegrown startups, but currently has strong potential for Nordic enterprises. Japanese investments to the Nordics have skyrocketed since 2013, and Nordic solutions have a particular appeal on the Japanese market. As the startup market is still relatively small, it is less competitive and can be a great launchpad for Asia.
USA – if you can make it here!
USA is the world’s largest consumer and investor market, and for getting in and get a piece of those big returns, the states might be your gateway. However, competition in this market is fierce, and local market knowledge is key.
India – booming scene and incubator programmes
The startup scene in India is booming, and there are currently more than 700 incubators active in India. The Indian government knows startups are important for economic growth and in 2016 they launched the Startup India initiative aimed at supporting entrepreneurs, building a robust startup ecosystem and transforming India into a country of job creators.
France – tax reduction schemes for entrepreneurs
For Danish startups, a neighbouring market like France can be less costly, more familiar, and is a region with a long history of supporting cultural and creative industries. France is currently making several residence-permits available to entrepreneurs and with tax credits, dubbed by OECD as the most attractive in Europe, France should be high on the list of considerations.
Is your startup ready for this?
What do you need to consider about your own business strategy and product before you are ripe for the leap? When is a good time to take your business further? Timing is everything, and a good place to start is by doing your research early, so you don’t miss out on important entry opportunities.
Come join these 4 workshops where we take you around the globe to have a closer look the markets and what the countries have to offer startups.
Danish startups that participate in these workshops will be offered advisory 1:1 meetings with international market experts to learn tailored advice meeting their specific needs, and non-Danish startups that participate might be considered eligible for an invitation to visit Denmark in the STAY programme designed for startups considering to enter the Danish market.
We look forward to see you all in the workshops that are part of our mission and goals of empowering innovative startups from the cultural and creative industries all over the world. Stay updated with all our events here and join our community of experts, mentors, startups and other sparkling souls today!