In September 2020, we began the search among entrepreneurs worldwide for great examples of how experiences can positively influence our health. The jury was impressed with the general level of the finalists and had a hard time selecting the winner, but in the end, they decided to give the first prize to U4EA from California.
In this challenge under Invio, we went to look for new ways to engage with users and participants through technology. We asked entrepreneurs around the world to submit their ideas of how to optimise user experience e.g., at events, in museums, leisure, attractions and retail. The jury was very impressed with Novalia’s concepts and its great versatility. They could see huge potential in applying these interactive prints to numerous sectors and locations.