september, 2021

30sep3:00 pm4:00 pmCelebrity Investors and other tricks in the book...WORKSHOP ON CELIBRITY AFFILIATION AND OTHER TRICKS FOR A POSITIVE IMAGE

Event Details

In this workshopthe two authors of the peerreviewed research paper Celebrity Investors and the Success of Crowdfunding Campaigns invites us in for a conversation about the impact of getting a celebrity on board. Their findings point at, that even in times of crisis, companies that are backed by celebrities, are not punished as hard by their customers, as those who are not. Of course, not everyone is so lucky, that they can just get a famous face to tag along, but luckily, there are other tricks too. One of these tricks is by subtly collaborating with rising stars, and we have invited Creative Business Cup Denmark 2021 participant Nikolaj, from NIKOLAJ STORM COPENHAGEN, who did exactly that, to come share his considerations with us.  

STARTUP STORY: Nikolaj Storm Copenhagen

Arpita Agnihotri & Saurabh Bhattacharya




(Thursday) 3:00 pm - 4:00 pm