Creating a culture of excellence is important – especially for startups. How you craft this mission is what could make or break your success. Everything you do as a leader will lay the foundation for what your culture stands for – and what your brand stands for. As a founder, how you lead will always define you culture, so your job as a founder is to decide what you stand for. Look to Google, but only for a second because they have more than a staff of three.
- Create a culture of inclusion: Everyone has a voice. Everyone has ideas. Listen. Encourage. And foster an environment in which everyone is heard.
- Create a culture of ideas and playfulness: It’s ok to goof off. It’s ok to encourage play, It’s ok to step away from the computer. No matter how small your staff is let them experiment. Encourage creativity.
- Allow a difference of opinion. This goes without saying, but invite new ways of thinking, weird ideas, and quirky thoughts. Plus, it’s fun. See Lego example.
- Hire people smarter than you. D’uh. This is how you create something special, and more importantly, it’s how you innovate and create a sustainable business.
- Create a culture based on trust. If you do nothing else, trust the people you work with. If you do not trust, your company will fail. See the WeWork example.
Starting a business is not easy.. In fact most fail within the first three years, but if you build your idea on a foundation of cultural excellence, your future is that much brighter.