Fashion Statements

It's a sustainability thing

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Fashion is an art form in a special category. It’s one of those powerful sectors that is unifying.  It allows people of all genders, sizes, backgrounds, races, and walks of life to express themselves. It lets people say, “Hey, world, this is who I am and what I stand for.” Sustainable fashion (also known as ethical fashion) may well be the next big defining category of fashion.

Enter designer Orange Fiber, an organization launched by two young Sicilians — Enrica Arena and Adriana Santanocito.

If the company sounds familiar, that’s because Orange Fiber participated in CBC’s Global Finals in 2013 – and landed a spot in the top five. At its core, the company works in sustainable fabrics and textiles using citrus waste, a common material in Sicily.

Successes keep mounting for the founders. Recently, Orange Fiber grabbed headlines when it won the H&M Foundation’s annual Global Change Award. They beat out 2,700 other pioneers from 112 different countries to take home the win. As part of the winning package, Orange Fiber will spend a year at H&M’s innovation accelerator in Stockholm.

Swedish retailer H&M is known for experimenting in detritus materials particularly on its H&M’s Conscious Exclusive Collection.

Be sure to check out more about Orange Fiber’s story right here: http://orangefiber.it/en/