Original Unverpackt

Original Unverpackt
Germany
Winner of: Food Innovation Prize

Original Unverpackt is the first supermarket chain that provides a full range of products while abstaining from the use of disposable packaging materials. Therefore, we are offering consumers an easy option to live a more environmentally friendly life. All it takes is a minor shift in the customer’s shopping behavior. He or she brings reusable containers (or buys some),fills them up with groceries, and finally pays by weight. This method also decreases the amount of food being thrown away. You only buy the amount you want. The first store is opening in September and will already offer a wide range of products. The product line includes, among others, non-perishables, dairy products, sanitary products, makeup, Zero-Waste lifestyle books, and a large variety of bins and boxes for the transportation and storage of goods.Simultaneously, we are building a franchise network. The first three Franchises are opening in the spring of 2015.

Big problems need simple solutions. The 16 million tons of packaging that are thrown away annually in Germany are a big problem and Original Unverpackt offers an intuitive solution: Shopping without packaging. Due to the lack of competition, vending unpackaged products is a simple but unique selling point. Original Unverpackt has extended its USP with an aesthetic store design, the charisma of the two young female founders and a strong focus on healthy, regionally grown and biologically certified food.