Podwalk

Podwalk
Norway
Winner of: 2 Prize

An app for site specific podcasts. When visiting a city, instead of taking the tourist-bus or following the guide holding that flag, you can browse nearby podwalks, plug in your headphones and start exploring. Walks can be specific, like the history of NYC’s West Village told through the voices of beat poets and folk singers. You can travel in time when listening to Sherlock Holmes stories in London´s Baker Street. Your commuting bus can become your own personal tourist bus. And if you’re visiting a museum, just take the podwalk. The app knows where you are and matches the story to your location seamlessly. Stories can be located anywhere in the world, streets and parks, on mountain trails and in basement of old castles.

With Podwalk guided tours are given a much needed technical refresh. Today museums are paying tons of money for their own custom apps or can’t afford any audio-guides at all. Tourist organizations lack the ability to communicate at locations other than their local offices. By combining the successful format of podcasts (25% annual growth in listeners worldwide) with location aware technologies that exist on any smartphone, content creators are given a brand new tool for communication. The app is free and our professional clients subscribe for a 1/10 of the cost of creating their own technology.