Chun Lee is the founder and Managing Director of Decode-China Consultancy Ltd since June 2014, situated in Beijing, China. Chun has worked with change-oriented multinational and Chinese entrepreneurs, combining his business experience with a deep understanding of the Chinese market and culture. Decode-China provides proactive, hands-on, results driven service to its clients spanning a mix of sectors including Chinese state owned enterprises, Chinese private companies, multi-national companies of information technology and services, financial services and consumer goods and technologies.Decode-China has joined the team work of setting up one angel and two V/C investment funds supported by big SOEs and public companies to support start up companies in and outside of China. Chun is personally involved in investment into some start up companies in Denmark.